By Daily Mail Reporter, Updated: 30 May 2011
Border terrier Smike really is the king of bling with his Rolex dog collar - and with his new gear he has earned the nickname 'watchdog'. Smike's owner, Karen Denney from the village of Crawford near St Helens, specially commissioned the collar, as she wanted the ultimate canine accessory. The leather collar has a designer watch built-in and dog-lover Mrs Denney decided to splash out for her pet's seventh birthday.
King of bling: Smike received the 'watchdog' collar for his seventh birthday
And now the 30-year-old and Smike are celebrities when she takes him for his daily stroll on Merseyside.
Mrs Denney loves showing-off her 'watchdog', equipped with his collar which includes a £200 replica Rolex.
The shop assistant said: 'Over the years I've seen a lot of accessories for cats and dogs but I wanted something a bit different.
'I wouldn't usually go for something this flashy but when I saw this design I just had to have one.
Watch this: The collar includes a £200 replica Rolex watch
Commission: The specialist collar was made my pet jewellers in St Helens, Mersyside
'Smike gets lots of attention when I take him out for a walk he's so full of fun.
'He's the talk of the village at the moment.
'Everyone keeps asking me where they can get a "Dog's Rolex" for their dog.'
The top-of-the-range collar was the work of Alison Jones, who owns Prince and Princess Petwear in St Helens, which specialises in luxury items for pets.
The 27-year-old said: 'We have a huge range of designer collars but this one tops the lot.
'It is the ultimate accessory for any watchdog!
'We can make them in any size, shape and colour.'